In today’s fast-paced world, change happens at the speed of a click. Businesses need to keep up with the dynamic landscape by quickly adapting their brand messaging across multiple outlets. 

Whether it’s a new logo design, a shift in co-branding partners, or running time-sensitive promotions, staying relevant is crucial to maintaining brand consistency. Imagine the advantage of having the power to update fleet graphics quickly and affordably, right within your own company. No more costly downtime and expensive applications that act as barriers reaching your potential customers. 

Changeable fleet graphics can empower your team to DIY fleet graphic changes, putting you in the driver’s seat of your branding destiny. Having the ability to change fleet messaging on-site, will save you both time and money while keeping your brand fresh and relevant. But, is DIY really possible when it comes to fleet graphics on trucks and trailers? It is now!

In this article, we’ll discuss how changeable fleet graphics are giving companies the ability to keep their fleet graphics up to date without breaking the bank.

Keeping Your Message Fresh

Conventional wisdom tells us that if we spend a lot of money on something, we want that thing to last as long as possible. That certainly has been true for the fleet branding industry. The number one question we get from fleet managers is “How long will your fleet graphics last?”

The answer to that question can vary due to a number of factors including weather and location, but the general consensus has been: The longer the better. That idea is being challenged today by the sheer speed at which our world is changing. The thought of keeping the same brand messaging for 7 years or more, becomes less and less practical when the world is changing so quickly.

Considering that on average, over 50,000 potential customers per day will see the fleet messaging on just one truck or trailer, makes it that much more important to get it right. There’s no worse feeling than watching your biggest source of brand exposure slowly fade away, one day at a time. Until now, high costs and logistical constraints, made updating your fleet feel like an enormous task. Luckily, evolving fleet graphic applications have made it much more practical and affordable to keep your brand looking its best.

The Cost of Change

Until recently, the idea of updating to fleet branding on a regular basis, didn’t make much sense fiscally. The high cost of decal wraps had become a huge barrier to change. Beyond the expense of the initial installation, any change in messaging would require removal of the old branding (de-identification), extensive surface prep (use of chemicals), and the cost of re installation with multiple certified 3M installers. Those expenditures can add up quickly, not to mention the money lost while trucks and trailers are not on the road.

With traditional fleet wraps, graphic changes can cost more than the initial installation. That’s not a winning strategy if the goal is maintaining a manageable budget. When you consider that most fleet wraps require a temperature controlled environment for installation, it just doesn’t make financial sense to update your fleet graphics. This is an unfortunate reality given what we know about the massive exposure your fleet can provide.

The good news is that recent advancements in changeable fleet graphics, have given us a more reasonable and cost effective way to keep our branding relevant. EZ-Change Fleet Graphics for example, eliminates the expense of wrap removal and surface prep all together. Its patented design allows graphics to be installed directly over old graphics, in half the time of a typical wrap. Once applied, EZ-Change graphics can be removed in only minutes with minimal effort. No Certified 3M professionals necessary.

Do DIY Fleet Graphics Really Exist?

Professional installation is important for any fleet graphic product. For traditional wraps specifically, your truck or trailer’s final appearance will depend highly on the skill level of the technicians installing it. I don’t think any graphic professional would recommend that you “Do It Yourself” when it comes to installing traditional fleet wraps. It takes years of experience to fine tune your skills in this area of media application, so you must seek out highly trained experts in wrap installation.

However, EZ-Change Fleet Graphics are much more user friendly. (See video). Once the frame is attached, applying and removing the non-adhesive media becomes very easy. In fact, 2 installers can generally finish a 53’ trailer in 2 hours or less. Compared to 24-48 hrs for a traditional wrap installation, you can see why it has EZ in the name!

Changing out the graphics on a 53’ semitrailer takes less than half of the initial 2 hr installation time. Better still, graphic changes can be made onsite, using your own staff with minimal training. Our professional installers take the time to provide in person training so your staff can easily handle any future graphic changes. We also provide video and customer support to make the transition as smooth as possible. So, when we say EZ-Change are DIY Fleet Graphics, we mean it.  

Love’s Finds A Solution

When Love’s Truck Stops began looking for a changeable fleet graphic solution for their fleet of both semi-trailers and box trucks, they had specific features in mind.

Eric Roth, Creative Director for Loves put it like this…

“We were looking for a solution that would allow us to change our messaging, as our business evolves.”

He also wanted to have his in-house staff trained to make any changes on site. EZ-Change Fleet Graphics provided everything Eric needed including training for his staff. After more than a year, Eric reached out with the following update…. 

“This system measured up to our expectations, and a year later, the trucks still look great. We have changed out multiple panels with very little effort, at a fraction of the cost of new decals. We will continue to roll these out as our fleet grows.” 

After an extensive search, Loves Truck Stops had finally found the solution that worked best for their fleet. By completing media change in-house, they were able to save a ton of money and time in the process

Today, the conventional idea of maintaining the same branding for years has become less practical in the face of rapid changes. With millions of potential customers seeing your fleet messaging daily, the importance of staying relevant cannot be overstated. 

Fortunately, advancements in changeable fleet graphics offer the most cost-effective solution. The EZ-Change system was designed to be user-friendly, allowing for easy DIY fleet graphic changes with minimal training. More and more companies are finding success implementing this solution, enabling them to adapt their messaging swiftly and efficiently. 

We believe, by embracing changeable fleet graphics, companies can maintain better brand consistency, attract more customers, and stay ahead in today’s fast-paced business landscape.

If you would like a sample of our EZ-Change Fleet Graphics System, we’ll send it to you for FREE! Click the image below….